SEO Strategy for Bayzat: Focused Execution & Collaboration
1. Core SEO Framework
Objective: Drive organic growth for Bayzat’s HR SaaS platform through technical optimization, content strategy, and cross-functional collaboration.
Budget: No dedicated SEO budget; relied on existing tools (Ahrefs, GA4, Salesforce).
2. Technical SEO Execution
- Crawl Efficiency: Identified and resolved 500+ crawl errors (broken links, orphaned pages) using Screaming Frog, improving indexation by 22%.
- Page Speed: Reduced load times by 40% via image compression and lazy loading.
- Mobile Optimization: Achieved 95+ Mobile-Friendly scores for core pages.
- Note: Structured data (schema markup) was not implemented.
3. On-Page & Content Strategy
Keyword Targeting:
- Focused on high-intent terms like “employee benefits software” and “WPS-compliant payroll UAE.”
- Localized content for MENA markets (e.g., Arabic guides on UAE labor laws), driving 25% of Gulf-region leads.
Content Architecture:
- Built 15 pillar pages (e.g., “HR Compliance Guide”) with 50+ supporting blogs, improving internal linking.
- Result: 113% organic traffic growth and 85 keywords ranking in Google’s top 3.
4. Conversion Rate Optimization (CRO)
- A/B Testing: Partnered on 20+ tests, including:
- Blog CTAs: Multi-step forms vs. single-step → 50% conversion increase.
- Landing Page Layouts: Minimalist designs → 25% higher engagement.
- Retargeting Synergy: Shared high-converting blog headlines with Performance Marketing for Google/LinkedIn Ads, boosting cross-channel ROAS by 20%.
5. Cross-Functional Workflows
| Team |
Collaboration Scope |
Impact |
| PLG Team |
Aligned blog content with product onboarding flows |
40% ↑ free-to-paid conversions |
| Performance Marketing |
Retargeted organic blog visitors via paid ads |
18% ↓ CAC |
| Salesforce CRM |
Mapped organic leads to pipeline |
30% of closed deals SEO-driven |
6. Tools & Automation
| Tool |
Use Case |
Outcome |
| Ahrefs |
Keyword research, competitor gap analysis |
200+ high-opportunity terms |
| GA4 |
A/B test tracking, user journey analysis |
15% ↓ bounce rate |
| Make (Integromat) |
Automated rank tracking reports |
Saved 10 hrs/week manually |
7. Key Metrics Achieved
| Metric | Result |
|---|
| Organic Traffic Growth | +113% |
| Revenue from Organic Leads | +40% |
| Keyword Rankings (Top 3) | +85 keywords ranked in Top 3! |